marketing management

1.Meaning of buyer behaviour?

As in study of how an individual or a group of customers select and analyse a product or service

2.Types of consuming buying behaviour?

 

 

complex: as in customer is purchasing an expensive product or services (car ,house , big tv)

high involvement but significant brand difference

Dissonance-reducing : When the product is expensive, less-frequently purchased and high in risk

High involvement but few brand differences.

Variety seeking. This type of buying behavior occurs when consumers often purchase the same product but want to try a new one

Low involvement but significant brand differences

Habitual: When customers practice habitual buying, they typically put little thought or research into their purchases.

Low involvement but significant few brands